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Cancer Biology and Genomics for Disease Diagnosis (Vol. I) Now Available for Amazon Kindle


Cancer Biology and Genomics for Disease Diagnosis (Vol. I) Now Available for Amazon Kindle

Reporter: Stephen J Williams, PhD

Leaders in Pharmaceutical Business Intelligence would like to announce the First volume of their BioMedical E-Book Series C: e-Books on Cancer & Oncology

Volume One: Cancer Biology and Genomics for Disease Diagnosis

CancerandOncologyseriesCcoverwhich is now available on Amazon Kindle at                          http://www.amazon.com/dp/B013RVYR2K.

This e-Book is a comprehensive review of recent Original Research on Cancer & Genomics including related opportunities for Targeted Therapy written by Experts, Authors, Writers. This ebook highlights some of the recent trends and discoveries in cancer research and cancer treatment, with particular attention how new technological and informatics advancements have ushered in paradigm shifts in how we think about, diagnose, and treat cancer. The results of Original Research are gaining value added for the e-Reader by the Methodology of Curation. The e-Book’s articles have been published on the Open Access Online Scientific Journal, since April 2012.  All new articles on this subject, will continue to be incorporated, as published with periodical updates.

We invite e-Readers to write an Article Reviews on Amazon for this e-Book on Amazon. All forthcoming BioMed e-Book Titles can be viewed at:

https://pharmaceuticalintelligence.com/biomed-e-books/

Leaders in Pharmaceutical Business Intelligence, launched in April 2012 an Open Access Online Scientific Journal is a scientific, medical and business multi expert authoring environment in several domains of  life sciences, pharmaceutical, healthcare & medicine industries. The venture operates as an online scientific intellectual exchange at their website http://pharmaceuticalintelligence.com and for curation and reporting on frontiers in biomedical, biological sciences, healthcare economics, pharmacology, pharmaceuticals & medicine. In addition the venture publishes a Medical E-book Series available on Amazon’s Kindle platform.

Analyzing and sharing the vast and rapidly expanding volume of scientific knowledge has never been so crucial to innovation in the medical field. WE are addressing need of overcoming this scientific information overload by:

  • delivering curation and summary interpretations of latest findings and innovations
  • on an open-access, Web 2.0 platform with future goals of providing primarily concept-driven search in the near future
  • providing a social platform for scientists and clinicians to enter into discussion using social media
  • compiling recent discoveries and issues in yearly-updated Medical E-book Series on Amazon’s mobile Kindle platform

This curation offers better organization and visibility to the critical information useful for the next innovations in academic, clinical, and industrial research by providing these hybrid networks.

Table of Contents for Cancer Biology and Genomics for Disease Diagnosis

Preface

Introduction  The evolution of cancer therapy and cancer research: How we got here?

Part I. Historical Perspective of Cancer Demographics, Etiology, and Progress in Research

Chapter 1:  The Occurrence of Cancer in World Populations

Chapter 2.  Rapid Scientific Advances Changes Our View on How Cancer Forms

Chapter 3:  A Genetic Basis and Genetic Complexity of Cancer Emerge

Chapter 4: How Epigenetic and Metabolic Factors Affect Tumor Growth

Chapter 5: Advances in Breast and Gastrointestinal Cancer Research Supports Hope for Cure

Part II. Advent of Translational Medicine, “omics”, and Personalized Medicine Ushers in New Paradigms in Cancer Treatment and Advances in Drug Development

Chapter 6:  Treatment Strategies

Chapter 7:  Personalized Medicine and Targeted Therapy

Part III.Translational Medicine, Genomics, and New Technologies Converge to Improve Early Detection

Chapter 8:  Diagnosis                                     

Chapter 9:  Detection

Chapter 10:  Biomarkers

Chapter 11:  Imaging In Cancer

Chapter 12: Nanotechnology Imparts New Advances in Cancer Treatment, Detection, &  Imaging                                 

Epilogue by Larry H. Bernstein, MD, FACP: Envisioning New Insights in Cancer Translational Biology

 

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Our FIRST e-Book on Amazon

(Biomed e-Books) [Kindle Edition]

VIEW COVER PAGE

http://www.amazon.com/dp/B00DINFFYC

Perspectives on Nitric Oxide in Disease Mechanisms

http://www.amazon.com/dp/B00DINFFYC

  • Please write a REVIEW of One Article on AMAZON

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Aviva Lev-Ari, PhD, RN

BioMed e-Books Series – Editor-in-Chief

1-617-244-4024

avivalev-ari@alum.berkeley.edu

https://pharmaceuticalintelligence.com/biomed-e-books/

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Leaders in Pharmaceutical Business Intelligence

Founder & Director of Pharmaceutical Business Intelligence Services

 

 

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Report: Aviva Lev-Ari, PhD, RN

 

What’s the truth? The money behind online reviews

Updated: Monday, 20 May 2013, 11:30 PM EDT
Published : Monday, 20 May 2013, 11:15 PM EDT

INDIANAPOLIS (WISH) – Online reviews are gaining in popularity, but users may not always be getting the truth when they click on a link.

24-Hour News 8 investigated an underground economy where people are paying for online reviews.

Indiana University researchers Minaxi Gupta and Robert Hoyle recently conducted a study on fraudulent reviews.

“There is a whole economy behind writing fraudulent reviews, and people paying these review writers,” explained Gupta, an assistant professor of computer science.

The researchers pointed out a website called fiverr.com , where everything sells for five dollars: including fraudulent reviews.

One post says, “I will buy your Amazon product and write your review for five dollars.”

Another states, “I will do post two nice and attractive Amazon reviews.”

For their study, Gupta and Hoyle bought 55 reviews for different products they found on Amazon.

“We took all their fraudulent reviews, and then we studied their characteristics,” explained Gupta.

They found the people who were writing the reviews for money were from all over the world: from the U.S, to Ireland, to India, to Bangladesh.

“In general, it is getting harder to distinguish good from the bad on the web,” said Gupta.

They say there are clues to help consumers understand what’s real and what’s fake.

Gupta and Hoyle recommend looking on Amazon for a label on reviews: “Amazon Verified Product.” That means the reviewer actually bought the product, and the review is more likely real.

They recommend looking at what else the reviewer has written. Hoyle found one reviewer copy and pasted the same review on multiple CDs.

Another potential warning sign: If a reviewer gives all five-star reviews within a short period of time. They may be getting paid to post positive reviews.

“You have to use a lot more judgment, and increasingly the notion of reputation will become more and more important,” said Gupta. “We are starting to see this.”

In Gupta and Hoyle’s study, they estimate 257,000 reviews on Amazon (or about 1 percent) are fraudulent. Their goal long-term is to develop a program to entirely eliminate fake reviews.

Researchers at Cornell University recently published a paper on their research that created a computer program to find fake reviewers. Click here to see that paper.

Rob Slaven reviews books — not for the money, but for the love of reading. He gets to keep every book he reviews.

“The books I’ve reviewed, I’ve tried to be devastatingly honest,” said Slaven.

If you look at all of his reviews, you’ll see a line he adds, disclosing he got the book for doing the review. He also gets feedback — positive and negative — for each review he posts.

He knows not everyone is as honest as he is, but says he’ll keep up his side of the bargain.

“I’m not going to say something that’s not true,” explained Slaven. “It would be me misleading people. Me, misleading people like me.”

Review sites say they’re fighting fraud. Yelp representatives say they’ve always had a review filter to keep fake content out. They also recently started posting a giant red “consumer alert” sign on businesses that tried to mislead people. Amazon also has a flagging system.

But, researchers say not all fake reviews are caught. It’s a disappointing, but not surprising, revelation for honest reviewers.

“Customers go on Amazon in order to get trustworthy reviews, and to get candid opinions,” said Slaven.

Federal Trade Commission spokeswoman Betsy Lordan tells 24-Hour News 8 that paying for online reviews is legal,  as long as the reviewer explains they’ve been compensated.

Of course, with the reviews 24-Hour News 8 discovered, there’s been no disclosure.

Lordan says that means the advertiser isn’t complying with federal advertising law, and could face charges from the FTC. The charges would be civil, so they would face a fine or bans against certain online behavior. Click on this example to see what happened to one company that used its employees to write reviews.

http://www.wishtv.com/dpp/news/indiana/whats-the-truth-the-money-behind-online-reviews

 

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