8:50AM 11/12/2014 – 10th Annual Personalized Medicine Conference at the Harvard Medical School, Boston
Reporter: Aviva Lev-Ari, PhD, RN
REAL TIME Coverage of this Conference by Dr. Aviva Lev-Ari, PhD, RN – Director and Founder of LEADERS in PHARMACEUTICAL BUSINESS INTELLIGENCE, Boston http://pharmaceuticalintelligence.com
8:50 a.m. – Keynote Speaker – CEO, American Medical Association
The American Medical Association (AMA) has the largest number of practicing physicians of all specialties as its members and the organization plays a very important role in health care policy and education of medical professionals. AMA has been quite active in assessing the role of personalized medicine in the future of healthcare in all of its facets. Dr. Madara will talk about the status of AMA’s thinking about personalized medicine and his vision of how it might be able to transform medical care.
James Madara, M.D. @AmerMedicalAssn
Executive Vice President and CEO, American Medical Association
AMA Strategy the context for PM – Outside looking in View applied
Mission statement: Promote Medicine 167 years since it was established. Societies of MDs – all population of American MDs, are members.
AMA developed:
- CPT Curation – Billing of Procedures
- Standard Procedure for Katrina and Emergency Medicine
- Strategic Plan 110 active Projects to be compressed into three big ideas
- Connect clinics with community – OUTCOMES, cooperation with CDC i.e., Diabetes, HTN (KaiserPermanente)
- Medical education bring t to 21th century: Competence vs Time-in-Chair, 141 Medical Schools, teaching methods: Gaming/mobile, the lecture Hall in Medicine is poor form for education, Simulation methods, Clinical Research and Basic Research – blend across disciplines, platforms in Silicon Valley to create new TEACHING of MDs, Genomics must be incorporated, shifting from Inpatient to Outpatient to HOME, all training is for Inpatient – Nothing for HOME delivery of Care. 85% of all Medical School responded they need change in Teaching — 11 Excellence Medical Schools selected: Vanderbilt, MI, UCSF, UC Davis…
- Make practice of medicine joyous again – installation in MDs Offices, optimize the efficiency of MDs reporting now emphasis on USABILITY
Doing through Partnership: PM in Nutrition is everywhere — it is a HYPE, Gartner Group Hype Cycle was used by the Speaker for an analogy with Personalized Medicine (PM)
SHAKE out for a steady state in PM mitigation the hype
- Mixed perceptions of Cost effectiveness of Healthcare delivery – Growth of Health Spending by Component:
- Center on Outcomes and Values: PM redefined: away from behavioral toward procedural (actions): i.e, CV death risk predicted by waist size –
Cost/Behavior: sweet-spots are the following
- Pharmaconeconomics: Is cost effective and it does not involve behavior
- Cancer
- Laboratory Developed Tests (LDTs)
– need be approved by FDA – New challenge in PM
– AMA View: Medical services not Medical Devices, CLIA ensure the quality and Standards, it requires more than guidance, currently FDA has ONLY guidance
– See more at: http://personalizedmedicine.partners.org/Education/Personalized-Medicine-Conference/Program.aspx#sthash.qGbGZXXf.dpuf
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