By Design: A BRANDING Engine “Hard-wired” in the Ontology of an Open Access Online Scientific Journal @ Leaders in Pharmaceutical Business Intelligence (LPBI)
Author and Platform’s Features Designer: Aviva Lev-Ari, PhD, RN
A Case in Point:
http://pharmaceuticalintelligence.com
- LPBI’s Visibility Engine in Service of Journal Articles
- LPBI’s Visibility Engine in Service of Experts, Authors, Writers (EAW)
It is by DESIGN that of all the Platform’s features in the e-Publishing Process, are conducive for maximizing Internet e-visibility of EAWs and of their Articles.
Recognition of our Logo and the LPBI’s brand name, as evidences by 751,714 e-Readers on 10/5/2015,
has favorable effect on the e-Visibility of articles published on the Journal, the e-visibility of each EAW, and of the Journal’s Editor-in-Chief.
An aggregate favorable effect on LPBI’s e-Visibility as a Scientific Media, Multi Departmental Subsidiary of GDE, has been accomplished by the Design of the e-Publishing Multi-step Process.
e-Promoter for the e-Visibility of Scientific Articles and of Experts, Authors, Writers (EAW)
The ePublishing Process Defined
A. EAW CV is uploaded to the Platform
B. We share EAW’s profile with Editor-in-Chief’s 1st level connections on LinkedIn, ~6,000 Biotech LinkedIn members
C. Every article Published on our Journal – is circulated to the following multiple channels:
- Link to article is e-mailed directly to ~ 1700 Journal followers, all in Pharmaceutical, Life Sciences and Medicine
- EAWs place Personal Picture Gravatar on LPBI site on WordPress.com – EAWs’ Pictures are on the Home Page
- All EAWs connect their articles to LPBI’s social media channels to be featured by Our Clout on the Internet
c.1 EAWs follow by e-mail Open Access Online Scientific Journal
http://pharmaceuticalintelligence.com
c.2 EAWs “Like” our LPBI FaceBook.com Page
http://www.facebook.com/LeadersInPharmaceuticalBusinessIntelligence
c.3 EAWs follow our LPBI Account on Twitter.com
c.4 EAWs JOIN LinkedIn Group Launched and managed by Aviva Lev-Ari, PhD, RN on LinkedIN
http://www.linkedin.com/groups?gid=4346921&trk=hb_side_g
c.5 EAWs follow our LPBI Company’s Page on LinkedIn
D. Journal’s Editor-in-Chief connects each article published to own channels, as a KOL (Key Opinion Leader) recognized by LPBI’s LOGO which is been followed by +5600 Followers on LinkedIn. ALL articles have the LOGO on above the Article Title. LPBI’s BRAND NAME carries its recognition based on the +3,300 articles already published on the Journal.
E. Our website is hosted on WordPress.com (WP), thus, it has a very high Score for the Search Optimization Engines (SOE), it is the largest ONE host for the largest number of Websites
F. Our Research Categories (The Journal Ontology) placed on the Home Page, on the right hand side Column, has ~390 categories
G. Each EAW selects 12 to represent their expertise,
H. They are recorded on the FORM in the Admisssion Kit which triggers Access to the Platform at two levels of privileges: (a) Author; (b) Editor.
I. For each article article published, All EAWs
- add Semantic Tags, and
- select Research Categories of relevance.
J. The Journal has ~7,200 electronic Search Tags.
K. The combination of these two classifiers (Tags , Research Categories) increases the Internet visibility of any post on our Web site for Search on Google and other Search Engines’ Knowledge Base
CONCLUSIONS
- It is by DESIGN that of all above features in the e-Publishing Process are conducive for maximizing Internet e- visibility to EAWs and to their Articles.
- Recognition of our Logo and the LPBI brand name, as evidenced by 751,714 e-Readers on 10/5/2015, has favorable effects on the e-Visibility of articles published on the Journal, the e-visibility of each EAW, and of that of the Journal’s Editor-in-Chief.
- An aggregate favorable effect on LPBI’s e-Visibility as a Scientific Media, Multi Departmental Subsidiary of GDE, is been accomplished by the Design of the e-Publishing Multi-step Process.
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