Leaders in Pharmaceutical Business Intelligence (LPBI) Group

Strategy for Event Joint Promotion: 14th ANNUAL BIOTECH IN EUROPE FORUM For Global Partnering & Investment 9/30 – 10/1/2014 • Congress Center Basel – SACHS Associates, London

 

Marketer: Aviva Lev-Ari, PhD, RN

 

• On 3/25/2014, an announcement about the Event was published in http://pharmaceuticalintelligence.com
• The Facebook Page of Leaders in Pharmaceutical Business Intelligence had periodic announcements on the Event
• 54 Groups on LinkedIn that Dr. Aviva Lev-Ari, PhD, RN is a member of, in most, she is a Top Contributor to the Group, each Group had periodic discussions on the Event

 

From the initial post announcement of the event o 3/25/2014 till 10/8/2014, one week post the event, a total of 415 e-Readers accessed the post.

 

Tweets Statistical Analysis of Presentations at the 14th ANNUAL BIOTECH IN EUROPE FORUM For Global Partnering & Investment 9/30 – 10/1/2014 • Congress Center Basel – SACHS Associates, London

 

The advantages of conferences and meetings include discussion, presentation, and collaborative opportunity of new information which may be unavailable in traditional literature sources. These meeting and conferences have been crucial to the scientific and business discourse, leading to new collaborations, enhanced discovery, and provided platforms for young scientists and companies to publicize their work in an interactive forum. However, these advantages are mainly limited to meeting attendees, while feedback, collaboration, and meeting impact is difficult to assess.

Social media and the networks it creates have revolutionized scientific collaboration and discourse. The use of social media could greatly enhance and provide metrics for meeting engagement, feedback, and effect on professional networks. Here we describe results of meeting coverage of the Sachs Associates 14^th Global Biotech Partnering & Investment Forum using a methodology described in Methodology for Conference Coverage using Social Media. Briefly meeting notes are simultaneously posted on the site http://pharmaceuticalintelligence.com/ and the corresponding Twitter platform @pharma_BI, and coordinated with Sachs Associates meeting Twitter handle #Sachs14thBEF.  This integration of Twitter and web-based blogging platforms allow measurement of meeting attendant engagement and social media coverage impact.

Methods

Methodology for social meeting coverage had been described before in Methodology for Conference Coverage using Social Media. This methodology had been used for the previous Sachs Associates meeting held in Boston, MA in March 2014 however meeting and Twitter analytics had not been performed. For this conference, LPBI had actively monitored Tweets and web post views during and a week after the conference.

Pre-conference preparation

Pre-conference, a strategy was developed for meeting coverage including:

• Defining most popular # and @ to use for maximum Twitter following of individual Tweets. Developing a strategy pre-conference allowed for the rapid integration of appropriate Twitter handles for each presentation. The list of # and @ which were to be used was posted on our site http://pharmaceuticalintelligence.com/ before the meeting began.
• Posts for presentation notes were fashioned and saved in WordPress™ as drafts to allow for quick access, writing of meeting notes, editing, and posting to the web via WordPress™.
• Description of Conference Coverage
• Post-Meeting Analytics of Social Media Metrics

Results

 PLEASE Click on Pictures For LARGER IMAGES

 

Figure 1. Impressions of Twitter feeds from meeting attendants and followers tweeting on different social platforms. Forum attendees tweeted on three different platforms: either using

• a web-based blogging environment for the Open Access Online Scientific Journal of Leaders in Pharmaceutical Business Intelligence (LPBI):  http://pharmaceuticalintelligence.com/
• the Twitter.com Page of LPBI covering the meeting @pharma_BI, or
• Sachs Associates special Twitter Hashtag  #Sachs14thBEF.

Twitter feeds were collected from the three sources and analyzed using TweetReach™ http://tweetreach.com/ analytic software.

• The number of tweets and retweets were measured, as well as
• the number of Impressions. and
• Reach generated by each Twitter user.

Note:

• the y-axis represent the number of tweets plus retweets by meeting or # followers, while
• SIZE of the bubble represents the IMPRESSIONS that user made with their tweets
• the largest bubble is from the user of @Roche.

Definitions:

• Reach is the total number of estimated unique Twitter users that tweets about the search term were delivered to.
• Exposure is the total number of times tweets about the search term were delivered to Twitter streams, or the number of overall potential impressions generated.
• “Impression”, we mean that a tweet has been delivered to the Twitter stream of a particular account. Not everyone who receives a tweet will read it, so you should consider this a measure of potential impressions. Both reach and impressions should be treated as directional metrics to give you an idea of the overall exposure the tracked term received, giving a sense of the size of potential audience and impact.

SITE	pharmaceuticalintelligence.com	@pharma_BI	#Sachs14thBEF
Account reached	6,864	29,067	94,385
impressions	10,912	35,892	187,326
tweets	40	38	23
retweets	8	9	26
replies	2	3	1
contributors	6	13	18

Figure 2. Tweeting habits of Twitter users may depend on size of Twitter following. The software hashtag.org was used to analyze the Twitter feeds form either of the three sources of meeting coverage.

The data was separated based on number of tweets by users who:

• have less than 100 followers,
• 100-999 Twitter followers,
• 1000 – 9,999 followers, or
• less than 100,000 followers.

Most who tweeted about the meeting had less than 1000 followers. HOWEVER there were some heavily-followed Twitter accounts who used the meeting hashtag #Sachs14thBEF.

Figure 3. Daily views of each post of meeting-notes from Forum presentations. Presentations notes were posted on http://pharmaceuticalintelligence.com/ by Dr. Aviva Lev-Ari on day of talk as soon as the presentation ended.

Statistics of post views were obtained using WordPress™ Toolkit. Different colored bars represent post views for the given day. Note the Oncology II presentation had 111 views form September 30^th-October 6^th. Certain talks were on day 2 of the Forum (October 1^st).

For data please click on Excel file below

sachs14globalbaselimpressions

Below is a WORDCLOUD generated from a curation of the meeting tweets on ALL platforms. Some interesting words reflected some common themes at the meeting including conundrums, concerns with partnering and access to investment as well as Issues regarding Collaborations and Venture Capital.

<!– Creative Commons Licence (by-nc-nd). See worditout.com for details –>

 In addition, review the following RELATED links:

 

• 14th ANNUAL BIOTECH IN EUROPE FORUM For Global Partnering & Investment

30th September – 1st October 2014 • Congress Center Basel

SACHS Associates, London

http://www.sachsforum.com/zurich14/index.html

http://pharmaceuticalintelligence.com/2014/03/25/14th-annual-biotech-in-europe-forum-for-global-partnering-investment-930-1012014-•-congress-center-basel-sachs-associates-london/ 

1. Content of the Presentations at 14th ANNUAL BIOTECH IN EUROPE FORUM For Global Partnering & Investment 9/30 – 10/1/2014 • Congress Center Basel – SACHS Associates, London

http://pharmaceuticalintelligence.com/2014/10/06/content-of-the-presentations-at-14th-annual-biotech-in-europe-forum-for-global-partnering-investment-930-1012014-•-congress-center-basel-sachs-associates-london/

2. Tweeting on 14th ANNUAL BIOTECH IN EUROPE FORUM For Global Partnering & Investment 9/30 – 10/1/2014 • Congress Center Basel – SACHS Associates, London

http://pharmaceuticalintelligence.com/2014/10/06/tweeting-on-14th-annual-biotech-in-europe-forum-for-global-partnering-investment-930-1012014-•-congress-center-basel-sachs-associates-london/

3. e-mailed Editors @cell, @Nature, @Science the LINKS to #1 and #2, above

From: Aviva Lev-Ari <AvivaLev-Ari@alum.berkeley.edu>

Date: Mon, 06 Oct 2014 14:55:47 -0400

To: <celleditor@cell.com>, <emarcus@cell.com>, <nature@nature.com>, <science_editors@aaas.org>

Recommendation to include LINKS to Presentation Content and Tweets related to 14th ANNUAL BIOTECH IN EUROPE FORUM For Global Partnering & Investment 9/30 – 10/1/2014 • Congress Center Basel – SACHS Associates, London

4. Statistics of the Strategy for Event Joint Promotion – Total of 415 Views

http://pharmaceuticalintelligence.com/2014/10/12/strategy-for-event-joint-promotion-14th-annual-biotech-in-europe-forum-for-global-partnering-investment-930-1012014-•-congress-center-basel-sachs-associates-london/

5. Statistical Analysis of Tweet Feeds – Four Twitters Accounts in Tandem – @14th ANNUAL BIOTECH IN EUROPE FORUM For Global Partnering & Investment 9/30 – 10/1/2014 • Congress Center Basel – SACHS Associates, London

http://pharmaceuticalintelligence.com/2014/10/12/statistical-analysis-of-tweet-feeds-from-the-14th-annual-biotech-in-europe-forum-for-global-partnering-investment-930-1012014-•-congress-center-basel-sachs-associa/