Self-Driving Cars: Technology Design that relies less on Maps and more on Real-time Data Analysis

Reporter: Aviva Lev-Ari, PhD, RN

Mobileye Founder Talks Self-Driving Cars, Amnon Shashua says his company relies less on maps and more on real-time data analysis

Mobileye founder and chief technology officer Amnon Shashua speaks at the Consumer Electronics Show in Las Vegas earlier this month.

Mobileye supplies many of them with chips and algorithms that analyze data to construct a picture of the road and surroundings and help steer clear of danger. Clients include Tesla Motors Inc., General Motors Co. and Volkswagen AG. In October, Tesla offered a “public beta” of auto-steering and autonomous lane-changing software powered by Mobileye’s technology.

Amnon Shashua, Mobileye’s founder and chief technology officer, differentiates his company’s approach from others, including Google parent Alphabet Inc., as relying less on maps to help interpret the road and a car’s surroundings, and more on real-time data analysis from a car’s onboard sensors.

Mr. Shashua, 55 years old, and a computer-science professor at Hebrew University in Jerusalem, co-founded Mobileye in 1999. He is also the co-founder of OrCam Technologies Ltd., an Israeli wearable-device maker. Mr. Shashua spoke to The Wall Street Journal recently about Mobileye’s approach to autonomous driving. This is an edited transcript.

ENTIRE WSJ Interview at

http://www.wsj.com/articles/q-a-mobileye-founder-talks-self-driving-cars-1452714384?utm_source=Master+List&utm_campaign=0fd87a9a45-Amnon_Shashau_in_WSJ1_14_2016&utm_medium=email&utm_term=0_343e19a421-0fd87a9a45-92801633