Leaders in Pharmaceutical Business Intelligence (LPBI) Group

 

Aviva Lev-Ari, PhD, RN

617-244-4024

 

Please review my strength in two domains:

• Indicators of a Leader’s personality: value scale and major technical and non-technical achievements.
• The technical/managerial  dimension:  key functional accomplishments.
• In 2003 filed Invention Disclosure Forms (prior to Patent provisions): 2 for new methods and 2 for new processes at CTB/McGraw-Hill in the Education Assessment and CAT field.

VALUE SCALE

On my Values Scale, I place the highest priority to the following values:Professionalism, cooperation and team playing, optimism and open mindness, reaching out and offer encouragement to others, being trusty and trustworthy, objective and truth seeker, curiosity and creativity, keeping promises, having ambition and managing an achieve-oriented life style, being competitive and sharing recognition.

 

PERSONAL ACHIEVEMENTS: Technical and Non-Technical

Technical Achievement

 

• Supervised technical activity of a 120 person Technical Center at MITRE
• Supervised technical activity of a 50 person Research Department at McGraw-Hill
• Developed customer intelligence; develop/enhance customer profitability and customer lifetime analysis capabilities
• Economic assessment of new/enhanced business opportunities
• Assessed economic impact from proposed changes in product and service offerings
• Performed customer, product and channel portfolio analysis
• Developed internal performance benchmarks, identify “best practice” areas of opportunity
• Development and analysis of Key Performance Indicators (KPI) assess current and future economic impacts to the business
• Internal consultant on key business initiatives, assessing economic impacts of process improvements. Worked with company leadership to develop analytical priorities, create actionable information, and
• develop practical recommendations while maintaining a strategic perspective on the business
• 15 years experience in forecasting and econometric modeling functions
• Strong communication skills to collaborate with senior management in marketing and sales groups to understand requirements and present results and recommendations
• My individual contributor work is mentioned in TWO Corporate Annual Reports: SRI International, 1987; Perot Systems Corporation, 1999.
• Selected to organize a Conference on Multi-attribute Modeling, sponsored by SPSS Inc. and BCASA in May 1993, 200 attendees. Recruited 12 Speakers and commissioned speech engagements
• Excellence Performance Award – Amdahl Corporation, May 1989
• My individual contribution for SRI Client, GM, was selected as a subject for a professionally made Movie, SRI, 1987 (VCR Cassette available), presented at the Board of Directors Annual Meeting, April 1987.
• Best paid Ph.D. recruited out of a graduate program, NSF Survey, 1986
• Youngest Program Director (PD) among 100 PD at SRI International, 1985
• Ranked 3rd in a Leadership Assessment Test taken by 80 MBA students at Stanford, GSB, 1981
• Graduated a top five Doctoral Programs in the Nation, UCB (Ph.D.‘83) in 5 years, average being 7 1/4 yrs.
• Teaching Award, UC, Berkeley, 1979, 1980, 1981
• Selected for a Research position among 16 candidates, IIT – TRC, 1977
• Earned the highest GPA ever assigned in a Master Program by HUJ, Social Sciences Faculty, 1976
• Selected for special  IT Training in IDF (6 nominations a year), 1967
• National Award in Geography – Nationwide School Competition, 1963

KEY FUNCTION ACCOMPLISHMENT

• Experienced Practice Business Developer, eStrategy Consultant for Web-enabled Technologies  and IT Professional Services
• Strategic Marketing, Conceptual Sales and Client Relationship Development experience
• SBU Operations and Planning accomplishments
• Experience in B2B Electronic Commerce, Transaction Architecture Design and EBPP
• Experienced R&D Practice Developer for Analytical Services

Designer of Intelligent Algorithm-based Decision Support Systems

Internet Information Analytics and Data Mining Modeling

Developer of Business Case for Financial & Operations Management Systems

• Industry Domain Knowledge: Automotive, Forest Products, Chemical, Advanced Materials, Computer Hardware, Software, Financial Services

 

Strong team builder –  Recruited to develop and manage teams as Director of Practices, recognized as a Thought Leader in several domains of expertise leading technical teams (SRI, Amdahl, MITRE, MDSS, Time0/PSC). An excellent communicator and a winner of three achievement awards by Dale Carnegie Executive Leadership Program. Excelled in written communication: over 60 Technical Reports written. I am an engaging presenter with excellent oral communication skills: over 160 Technical Presentations (Invited Lectured) delivered 1984-2000.

Worked with Start-ups and Fortune 50 companies making presentations at the CEO Board Room level, in start up environments like: Time0 Group, Concept Five Technologies, Inc., and MDSS, Inc. At two of the Top Tier Management Consulting: SRI International and Monitor Group. At the second largest computer OEM: Executive Management Committee – Amdahl Corporation. At world sixth largest System Integrator: Perot System Corporation, and at the US largest System Engineering FFRDC: MITRE Corporation. Presented to executives of the leading Industry Analysis companies: CEO of Forrester, Yankee Group, Meta Group, Patricia Sybold and Gartner Group.

 

Have influenced policy implications and future product requirements. Among them, at SRI International, for  Client, GM, on Outsourcing Interior Car Components. At Amdahl Corporation,  on penetration into the Mid range market and targeting the public utilities sector. At Monitor Group, for Client, JH, on transition to Brokerage agency from Managerial agency organization. At MITRE Corporation, by developing the Research Plan for the Economic & Decision Analysis Center. Most recently at Time0 Group, by defining the Service Offerings for the Analytics Practice and by contributions to new creation of intellectual property.

 

Possess outstanding Analytical Skills. Since 1985 served at Director level positions, heading Analytical Services Practices in Start ups: Time0 Group, Concept Five Technologies, Inc., MDSS, Inc. and at Top Tier Management Consulting: SRI International, Monitor Group. At Amdahl Corporation, Perot System Corporation and at MITRE Corporation. My Extensive problem solving experience and involvement in system design projects include Design of Algorithm-based Computational Engines and the application interface for system integration in Decision Support Systems: SRI – 3 systems; Amdahl – 3 Decision Support Systems; Monitor – 2 Analytical Applications, MDSS – 6 systems, Concept Five – 2 systems, and Time0/PSC – Value Based Pricing – 7 algorithms, Search Behavior Analytics – 7 algorithms, Electronic Bill Presentment & Payment – 5 algorithms.

Record of accomplishment in Procedure Development and writing “Principle of Operations” (POO).  At Amdahl: two systems required POO, MDSS: one Suite of 16 components, and at Time0/PSC: three distinct applications required technical manuals (VBP, SBA, EBPP). Have developed Business Plans at all levels of detail, annual resource plans, and headcount requirements at Amdahl, MDSS, Time0 Group/PSC. In addition, successfully managed R&D teams, Members of Technical Staff and Quantitative Business Analysts atSRI, Amdahl, MDSS, MITRE and Time0 Group.

Aviva Lev-Ari, Ph.D.

AvivaLev-Ari@alum.berkeley.edu

617-244-4024

Technical Contributions in the Domain of Advanced Analytics

2002-2003

 

List of Invention Disclosure Forms (IDF) filed in 2003 by Aviva Lev-Ari, Ph.D., Director of CTB’s Research Department, Methods and Applications Group, Research Department, CTB/McGraw-Hill, May 20, 2002 – June 5, 2003

IDF#	Submission Date	IDF Status	Inventors	Invention Type	Topic
1	4/14/2003	Submitted	GB	Method	GS
	Not Pursued Yet	N/A.	MC and LS	Method	GS in C with 3D Array
2	4/14/2003	Submitted	LS	Method	ES in C with 3D Array
3	4/14/2003	Submitted	Aviva Lev-Ari and LS	Method	SA in IRT
	Not Pursued Yet	N/A.	Aviva Lev-Ari and LS	Method	MSA in C
4	4/14/2003	Submitted	MW	Method	Student ID incomplete
5	4/14/2003	Submitted	RP	Method	Automation of  student record completion
6	4/14/2003	Submitted	BW  andAviva Lev-Ari	Process	Data Flow Reengineering
7	4/14/2003	Submitted	Aviva Lev-Ari and ZT	Process	Architecture of RDAS
8	5/24/2003	Submitted	Aviva Lev-AriandRS, LS, ZT	Process and Methods	Sequential Item Selection in CAT

Dr. Lev-Ari’s contributions to CTB’s Research Department include the following, but are not limited to A to K:

1. Dr. Lev-Ari deployed her own design for a collaborative computing environment for the entire Research department (Microsoft SharePoint).
2. Dr. Lev-Ari commissioned a study that allowed CTB to reduce the delivered errors in Scoring to a Client by 400%. As a result of this study, IDF # 1 by GB emerged, an improved NEW operational Scoring algorithm for CTB. Dr. Lev-Ari designed the plan for code development in ‘C’ and supervised the entire development process using a project management and scheduling tool used for the first time in the Research Department 1/2003 – 4/2003. She brought the project to deployment readiness in Technology and QA Departments at CTB/McGraw-Hill.
3. Dr. Lev-Ari developed a method called Harshness Scoring Index (HSI) to compare the Accuracy of CTB’s Scoring Technology against the ES benchmark. A parsimonious graphical representation of discrepancies in student scores was developed by a scientific programmer under her guidance
4. Dr. Lev-Ari brought to successful completion a PPA funded project executed by an external Vendor for software development and GUI for Item Calibration and Ability Estimation
5. Dr. Lev-Ari designed a Master Plan the new RDAS, IDF # 7
6. Introduced the Simulated Annealing algorithm to Item Response Theory, IDF # 3
7. Dr. Lev-Ari launched a major Data Flow Process Reengineering, IDF # 6
8. Dr. Lev-Ari recruited the Research Data Architect for CTB’s Research Department
9. Dr. Lev-Ari developed a concept for Sequential Item Selection in CAT, IDF # 8
10. Dr. Lev-Ari suggested development of code for computation of scores on distinguishable vector responses, only, implementation in Pascal code by GB and in SAS code by JT in 2002
11. Dr. Lev-Ari organized the one-day agenda for 5/22/2003, the visit of Prof. Wim van der Linden at CTB, one of the World top living psychometricians, being familiar with his work before joining CTB, and co-hosted the event with Dr. Patz

1995 – 2001

10. Strategic Marketing  of  EBPP Analytics as a Value Added Service

Marketplace for EBPP Analytics: EBPP Float Analytics, EBPP System Performance, EBPP CRM, Time0 Group, A Subsidiary of Perot System Corporation, December 2000.

BUSINESS IMPACT:

This was a Strategic Marketing Plan for the Analytics capabilities of the EBPP System. Dr. Lev-Ari’s Analytics design was embedded in the system design of http://www.billingzone.com was used to compute floats in the system and measure financial efficiencies. BillingZone was a joint venture of Perot Systems Corporation and PNC Bank

9.             Intermediate Analytics for a Lumber and Wood Products Exchange   [Detailed Analytics Designs]

BUSINESS IMPACT:

Dr. Lev-Ari’s Analytics design was embedded in the system design of http://www.LumberZone.com was ready to be used to compute transaction analytics in the system and measure B2B customer relationship and financial efficiencies. LumberZone was a joint venture of Perot Systems Corporation and Louisiana Pacific

 8.            Conceptualization of Intermediate and Advanced Analytics for a Transportation Exchange [Air Cargo, Maritime Freight, Truckloads]

 

BUSINESS IMPACT:

Dr. Lev-Ari’s Analytics design was embedded in the system design of http://www.TransportationZone.com was ready to be used to compute system logistics and transaction analytics of the system designed to measure B2B customer relationship and financial efficiencies. TransportationZone was a venture of Perot Systems Corporation

7.            EBPP: Float Analytics and Cash Management Efficiencies

Release in November 2000. Electronic Bill Presentment and Payment: Billing, Paying and Clearing Float Reduction for Payer’s Cash Reserve Management and Biller’s Working Capital Management. The Recommendation Engine can be used for EBPP System Performance, and for selection of Transaction Settlement Agency based on efficiencies in Clearing Float  It can serve as the back end of an Auction Engine or a back end of a real time Contract Management System. Five new algorithms power the computation engine. Two types of throughputs are computed: (1) Cash Flow Throughput Rates: Capital Collection and Payment Remittance, and (2) Transaction Processing Throughput Rates: Invoicing Throughput. Part 4 & 5 represent an excellent innovation candidate for filing several patents. All documentation is electronically available and in a hard copy Technical Report format

BUSINESS IMPACT:

Dr. Lev-Ari’s Analytics design was embedded in the system design of http://www.billingzone.com was used to compute floats in the system and measure financial efficiencies. BillingZone was a joint venture of Perot Systems Corporation and PNC Bank

6.            Auction Analytics

Analytics for Exchanges, Negotiated Commerce and Bid/Ask Systems of Real Time Digital Trade: A Combinatorial Approach fed by Dynamic Pricing with Stochastic Demand over Finite Horizons.

BUSINESS IMPACT:

Work-in-Progress, 2001.

 

5.            B2B Customer Care

Released in June 2000. A comprehensive framework for B2B eCRM with integration of Product space and differential demand per product [Most leading CRM vendors offers OLAP for Customer profiling divorced from the Quality of Service of the on-line shopping environment and none offers prediction of behavior, conversion of search to buy which allows a disaggregate volume forecast of Trade at a DM derived from “visitor” navigation]. An R&D initiative launched in April 2000 to provide e-Business CONTEXT for Search Behavior Analytics and develop the B2B specifics for any CRM initiative involving institutional sellers and buyers. It was carried out to conceptual detailed design and the SBA part was implemented as requirements input for Use Cases ready for coding.

BUSINESS IMPACT:

Dr. Lev-Ari’s Analytics design was embedded in the system design of http://www.]OrderZone.com was used to compute on line orders in the system and measure financial efficiencies. OrderZone was a system development project of Perot Systems Corporation for WW Grainger.

4. Dynamic Product Portfolio Management

Demand and Supply Chain Management (DSCM) Application. In the context of Digital Marketplaces using a 3rd party visualization environment with our domain knowledge in DSCM. It was released in November 1998 and upgraded in June 2000, following an upgrade of the 3rd party environment. Three business scenarios common to Digital Marketplaces were modeled. It was carried out to a conceptual detailed design, Analytics design and implementation as a computational engine using artificially created data sets powered by mathematical functions to test anticipated results.

BUSINESS IMPACT:

Dr. Lev-Ari’s Analytics design was embedded in the system design of http://www.OrderZone.com was used to model teh supply chain in the system and measure financial efficiencies. OrderZone was a system development project of Perot Systems Corporation for WW Grainger.

3.            Search Behavior Analytics (SBA)

Seven algorithms for estimation and prediction of Search Economics and the Impact of Product Data Caching on Search Response Time Improvement were released in September 1999. This R&D initiative was launched by myself in January of 1999 to augment company’s core competence in Search called Enchilada, with Analytics capabilities. Carried out conceptual detailed design and implementation as a computational engine (algorithms #4,#5,#6,#7 by myself) and by my team: algorithm #1,#2,#3. It is an excellent innovation candidate for filing several patents. Documentation is electronically available and in a hard copy Technical Report format

 

BUSINESS IMPACT:

Dr. Lev-Ari’s Analytics design was embedded in the system design of http://www.OrderZone.com was used to compute Catalogue Search Behavior in the system and measure financial efficiencies of caching online orders information. OrderZone was a system development project of Perot Systems Corporation for WW Grainger

 

2.            Value Based Pricing (VBP)

Three algorithms for valuation of Intellectual Capital (IC) and five algorithms for valuation of Intellectual Property (IP) were released in February 1998. This R&D initiative was championed by our President. Carried out to conceptual detailed design and implementation as a computational engine.  It is an excellent innovation candidate for filing several patents. Documentation is electronically available and in a hard copy Technical Report format.

BUSINESS IMPACT:

Dr. Lev-Ari’s Analytics design was embedded in the system design of Financial Planning and Contract Bidding used by Time0 Group for 5 years in costing and pricing all engagements. VBP was an internal development venture of Perot Systems Corporation

1.            Electronic Mall for Analytics (E-MALL),

A General Transaction Architecture (GTA), Payment Methods for Internet Trade in Intangible Goods, 1996.

BUSINESS IMPACT:

Dr. Lev-Ari’s Analytics design was of a computation engine embedded in the system design of a network management system for an Internet Exchange designed using technologies of computer security developed at MITRE Corporation. Dr. Lev-Ari’s design was presented to Lehman Brothers in April 1996.

Aviva Lev-Ari, Ph.D.

Technical Reports on Advanced Analytics

 

 

Aviva Lev-Ari, Ph.D.

AvivaLev-Ari@alum.berkeley.edu

617-244-4024

Technical Contributions in the Domain of
Electronic Commerce Analytics

10. Strategic Marketing  of  EBPP Analytics as a Value Added Service

Marketplace for EBPP Analytics: EBPP Float Analytics, EBPP System Performance, EBPP CRM, Time0 Group, A Subsidiary of Perot System Corporation, December 2000.

9.             Intermediate Analytics for a Lumber and Wood Products Exchange   [Detailed Analytics Designs]

8.            Conceptualization of Intermediate and Advanced Analytics for a Transportation Exchange [Air Cargo, Maritime Freight, Truckloads]

7.            EBPP: Float Analytics and Cash Management Efficiencies

Release in November 2000. Electronic Bill Presentment and Payment: Billing, Paying and Clearing Float Reduction for Payer’s Cash Reserve Management and Biller’s Working Capital Management. The  Recommendation Engine can be used for EBPP System Performance, and for selection of Transaction Settlement Agency based on efficiencies in Clearing Float  It can serve as the back end of an Auction Engine or a back end of a real time Contract Management System. Five new algorithms power the computation engine. Two types of throughputs are computed: (1) Cash Flow Throughput Rates: Capital Collection and Payment Remittance, and (2) Transaction Processing Throughput Rates: Invoicing Throughput. Part 4 & 5 represent an excellent innovation candidate for filing several patents. All documentation is electronically available and in a hard copy Technical Report format

6.            Auction Analytics

Analytics for Exchanges, Negotiated Commerce and Bid/Ask Systems of Real Time Digital Trade: A Combinatorial Approach fed by Dynamic Pricing with Stochastic Demand over Finite Horizons, Work-in-Progress, 2001.

5.            B2B Customer Care

Released in June 2000. A comprehensive framework for B2B eCRM with integration of Product space and differential demand per product [Most leading CRM vendors offers OLAP for Customer profiling divorced from the Quality of Service of the on-line shopping environment and none offers prediction of behavior, conversion of search to buy which allows a disaggregate volume forecast of Trade at a DM derived from “visitor” navigation]. An R&D initiative launched in April 2000 to provide e-Business CONTEXT for Search Behavior Analytics and develop the B2B specifics for any CRM initiative involving institutional sellers and buyers. It was carried out to conceptual detailed design and the SBA part was implemented as requirements input for Use Cases ready for coding.

4. Dynamic Product Portfolio Management

Demand and Supply Chain Management (DSCM) Application. In the context of Digital Marketplaces using a 3rd party visualization environment with our domain knowledge in DSCM. It was released in November 1998 and upgraded in June 2000, following an upgrade of the 3rd party environment. Three business scenarios common to Digital Marketplaces were modeled. It was carried out to a conceptual detailed design, Analytics design and implementation as a computational engine using artificially created data sets powered by mathematical functions to test anticipated results.

3.            Search Behavior Analytics (SBA)

Seven algorithms for estimation and prediction of Search Economics and the Impact of Product Data Caching on Search Response Time Improvement were released in September 1999. This R&D initiative was launched by myself in January of 1999 to augment company’s core competence in Search called Enchilada, with Analytics capabilities. Carried out conceptual detailed design and implementation as a computational engine (algorithms #4,#5,#6,#7 by myself) and by my team: algorithm #1,#2,#3. It is an excellent innovation candidate for filing several patents. All documentation is electronically available and in a hard copy Technical Report format

2.            Value Based Pricing (VBP)

Three algorithms for valuation of Intellectual Capital (IC) and five algorithms for valuation of Intellectual Property (IP) were released in February 1998. This R&D initiative was championed by our President. Carried out to conceptual detailed design and implementation as a computational engine.  It is an excellent innovation candidate for filing several patents. All documentation is electronically available and in a hard copy Technical Report format.

1.            Electronic Mall for Analytics (E-MALL),

A General Transaction Architecture (GTA), Payment Methods for Internet Trade in Intangible Goods, 1996.

[First EC project completed before joining Nets, Inc.]

Aviva Lev-Ari, Ph.D.

Technical Reports on Electronic Commerce Analytics