Comparative Analysis of the Level of Engagement for Four Twitter Accounts:
- @KDNuggets Covering
#AI,#Analytics,#BigData,#DataMining,#DataScience,#MachineLearning,#DeepLearning. Founded by computer scientist Gregory Piatetsky-Shapiro, PhD the “Pioneering Father” of the Data Mining Discipline @GTE Labs in the mid 90s. - @GilPress @Forbes Lead Reporter @Forbes on #Big Data, #Analytics, #AI and Blog launcher of http://whatsthebigdata.com/
- @pharma_BI Official Twitter Account of Leaders in Pharmaceutical Business Intelligence (LPBI) Group: e-Scientific Publishers
- @AVIVA1950 Professional Twitter Account of Aviva Lev-Ari, PhD, RN
The comparative analysis of Engagement includes outcomes on the following five indicators:
- Number of Tweets
- Number of Following
- Number of Followers “Likes”
- Ratio of “Likes” to Tweets
- Ratio of Followers to Following
Data Updated on 8/3/2021
Account | Tweets | Likes | Likes:Tweets |
Kdnuggets | 71,500 | 878 | 0.012 |
AVIVA1950 | 17,100 | 10,500 | 0.614 |
pharma_BI | 25,500 | 3,064 | 0.12 |
GilPress | 37,000 | 3,205 | 0.086 |
Account | Following | Followers | Followers:Following |
KKD Nuggets | 430 | 192,400 | 446.511 |
AVIVA1950 | 2,254 | 548 | 0.243 |
pharma_BI | 815 | 523 | 0.641 |
GilPress | 3,930 | 22,000 | 5.597 |


These graphs pose an interesting question when compared with one another. Despite having the most followers, KDnuggets receives the fewest likes per tweet. This is very surprising as they are the account that have the most followers by a significant margin. It would be interesting to see what types of accounts follow KDnuggets and explore potential explanations for this contradiction. Similarly, it would be important to look at the activity of AVIVA1950’s account and look at potential reasons why it is receiving more likes.
Data Updated on 4/15/2019
Account | Tweets (thousands) | Likes (hundreds) | Likes:Tweet | Following (hundreds) | Followers (hundreds) | Followers:Follow | Lists | Insights |
Kdnuggets | 55.8 | 6.42 | 0.12 | 4.13 | 1450 | 351.09 | 14 | most followers, least likes, most tweets |
AVIVA1950 | 9.02 | 36.59 | 4.05 | 14.62 | 3.91 | 0.27 | n/a | most likes per tweet, least followers per follow, least tweets |
pharma_BI | 24.8 | 30.88 | 1.25 | 8.38 | 5.14 | 0.61 | n/a | most likes |
GilPress | 34.6 | 24.99 | 0.72 | 34.87 | 217 | 6.22 | 2 | least likes per tweet |
Extra Insights: more lists correlates to more followers, fewer tweets correlates to higher likes per tweet | ||||
Account | Following (hundreds) | Followers (hundreds) | Followers:Follow | |
KKD Nuggets | 4.13 | 1450 | 351.09 | |
AVIVA1950 | 14.62 | 3.91 | 0.27 | |
pharma_BI | 8.38 | 5.14 | 0.61 | |
GilPress | 34.87 | 217 | 6.22 | |

The Higher the Ratio of “Likes” to Total Number of Tweets,
the Higher the Level of Engagement
Data retrieved on 2/24/2019
Graph prepared by Alex Crystal, University of Rochester ’22 Data Science Major
Account | Tweets | Following | Followers | Likes | Likes:Tweet | Followers:Follow | Insights | |
@KDNuggets
| 54,800 | 410 | 142,000 | 631 | 0.0115 | 346.34 | most followers, least “Likes”, most tweets, least “Likes” per tweet | |
@AVIVA1950
Among 362 Followers, am mostly honored to be followed by: Technion Israel, Broad Institute @MIT @Harvard, NFCR, Technion T³ BCM_CVRI, Discovery on Target (CHI), Partners Innovation (@MGH, @BWH), PM Conference @Harvard | 8,133 | 1419 | 362 | 2912 | 0.3580 | 0.26 | most “Likes” per tweet, least followers per follow, least tweets,
Fewer tweets correlates to highest “Likes” per tweet | |
@pharma_BI | 24,600 | 836 | 507 | 3033 | 0.1233 | 0.61 | most likes | |
@GilPress
| 34,500 | 3419 | 21,600 | 2461 | 0.0713 | 6.32 | ||
SOURCE
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