Comparative Analysis of the Level of Engagement for Four Twitter Accounts: @KDNuggets (Big Data) @GilPress @Forbes @pharma_BI @AVIVA1950

Comparative Analysis of the Level of Engagement for Four Twitter Accounts:

@KDNuggets Covering #AI, #Analytics, #BigData, #DataMining, #DataScience, #MachineLearning, #DeepLearning. Founded by computer scientist Gregory Piatetsky-Shapiro, PhD the “Pioneering Father” of the Data Mining Discipline @GTE Labs in the mid 90s.
@GilPress @Forbes Lead Reporter @Forbes on #Big Data, #Analytics, #AI and Blog launcher of http://whatsthebigdata.com/
@pharma_BI Official Twitter Account of Leaders in Pharmaceutical Business Intelligence (LPBI) Group: e-Scientific Publishers
@AVIVA1950 Professional Twitter Account of Aviva Lev-Ari, PhD, RN

The comparative analysis of Engagement includes outcomes on the following five indicators:

Number of Tweets
Number of Following
Number of Followers “Likes”
Ratio of “Likes” to Tweets
Ratio of Followers to Following

Data Updated on 8/3/2021

Account	Tweets	Likes	Likes:Tweets
Kdnuggets	71,500	878	0.012
AVIVA1950	17,100	10,500	0.614
pharma_BI	25,500	3,064	0.12
GilPress	37,000	3,205	0.086

Account	Following	Followers	Followers:Following
KKD Nuggets	430	192,400	446.511
AVIVA1950	2,254	548	0.243
pharma_BI	815	523	0.641
GilPress	3,930	22,000	5.597

As you can see from the graph above, AVIVA1950 receives significantly more likes per tweet than the other 3 users.

Looking at the ratio of accounts following each user selected and the number of accounts the users follow, it is clear that KDnuggets is by far the most followed account.

These graphs pose an interesting question when compared with one another. Despite having the most followers, KDnuggets receives the fewest likes per tweet. This is very surprising as they are the account that have the most followers by a significant margin. It would be interesting to see what types of accounts follow KDnuggets and explore potential explanations for this contradiction. Similarly, it would be important to look at the activity of AVIVA1950’s account and look at potential reasons why it is receiving more likes.

Data Updated on 4/15/2019

Account	Tweets (thousands)	Likes (hundreds)	Likes:Tweet	Following (hundreds)	Followers (hundreds)	Followers:Follow	Lists	Insights
Kdnuggets	55.8	6.42	0.12	4.13	1450	351.09	14	most followers, least likes, most tweets
AVIVA1950	9.02	36.59	4.05	14.62	3.91	0.27	n/a	most likes per tweet, least followers per follow, least tweets
pharma_BI	24.8	30.88	1.25	8.38	5.14	0.61	n/a	most likes
GilPress	34.6	24.99	0.72	34.87	217	6.22	2	least likes per tweet

Extra Insights: more lists correlates to more followers, fewer tweets correlates to higher likes per tweet


Account	Following (hundreds)	Followers (hundreds)	Followers:Follow
KKD Nuggets	4.13	1450	351.09
AVIVA1950	14.62	3.91	0.27
pharma_BI	8.38	5.14	0.61
GilPress	34.87	217	6.22

The Higher the Ratio of “Likes” to Total Number of Tweets,

the Higher the Level of Engagement

Data retrieved on 2/24/2019

Graph prepared by Alex Crystal, University of Rochester ’22 Data Science Major

Account	Tweets	Following	Followers	Likes	Likes:Tweet	Followers:Follow	Insights
@KDNuggets #BigData, #DataMining,	54,800	410	142,000	631	0.0115	346.34	most followers, least “Likes”, most tweets, least “Likes” per tweet
@AVIVA1950 Among 362 Followers, am mostly honored to be followed by: Technion Israel, Broad Institute @MIT @Harvard, NFCR, Technion T³ BCM_CVRI, Discovery on Target (CHI), Partners Innovation (@MGH, @BWH), PM Conference @Harvard	8,133	1419	362	2912	0.3580	0.26	most “Likes” per tweet, least followers per follow, least tweets, Fewer tweets correlates to highest “Likes” per tweet
@pharma_BI	24,600	836	507	3033	0.1233	0.61	most likes
@GilPress @Forbes	34,500	3419	21,600	2461	0.0713	6.32