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Google’s Ambitions in Health

The idea barely existed five years ago, but it certainly does now. Digital healthcare technology has arrived-and it’s getting plenty of attention. In a year when US venture capital funding hit its highest point since 2001, with $47.3 billion, healthcare funding in 2014 dominated the technology space.

Google’s Ambitions in Health maps the journey of one of the leading technology companies and provides context and insights about other companies also investing in the rapidly evolving field of healthcare technology.

Based on expert interviews, market analysis and up-to-date news and views from the field, the report tracks current moves and strategies of leading healthcare tech giants. Focused on Google, and including insights on Apple, Microsoft and others, this report analyses key partnerships and offers insight into pharma’s future in one of the most dynamic and fast-evolving industries.

As digital healthcare technology finds new and innovative ways to put healthcare into the hands of consumers, key questions remain: what might pharma lose by not getting involved in health technology, and where does pharma go from here?

Key Takeaways

• Insight into the strategies behind Google’s foray into digital healthcare
• First hand analysis of how Google is carving out a dominant position in health data and analytics
• Timely expert views on pharma’s role as an enabler of health data and systems integration and data sharing
• Breakdown of Google’s key health ventures, including the Calico/AbbVie partnership
• Access expert knowledge of how pharma can ‘co-create’ the future of digital healthcare

Report Features

• In-depth expert interviews and research covering the consumerisation of healthcare
• Four key strategies for building smart digital healthcare partnerships
• Analysis of Google’s key digital healthcare ventures and where they’re headed, plus insights into Apple’s ambitions in the space
• Assessments of Google’s European and US investments and ventures
• Expert insight into DIY Health and its future

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