Ron Shifron, BScEE, MBA – Business Development – Medical Device: Strategy, Investments and M&A
2019 – INACTIVE
Roles at Leaders in Pharmaceutical Business Intelligence:
- Member of the Team: Business Development with Expertise in:
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- ‘Nitric Oxide in Health and Disease’
- Ecosystems & Industrial Concentration in the Medical Device Sector
- Cardiac & Vascular Repair Tools Subsegment
- Medical Devices
- Stents & Tools
- Valves & Tools
- Aortic Valve: TAVI, TAVI vs Open Heart Surgery
- Mitral Valve: Repair and Replacement
- HealthCare IT
- Imaging-based Cancer Patient Management
- Medical Devices R&D Investment
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- Technology Transfer: Biotech and Pharmaceutical
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EAW Name: Ron Shifron
Degree: BScEE, MBA
Specialty: BD BioTech
e-Mail: ron.shifron@healthierglobe.com
Phone: Cell: +972-54-688-0960; Skype: healthier-globe
Affiliation: Healthier Globe Respiratory Solutions
Ron (Rani) Shifron, BScEE, MBA
Medical Device Strategy / Business Development Coach
Marketing, Sales, Business Development, Management, Investments, M&A
Tel-Aviv, Israel
Email: healthierglobe@gmail.com; Cell: +972-54-688-0960; Skype: healthier-globe
Summary
Highly accomplished global marketing leader in medical devices. Entrepreneurial executive with extensive international experience in start-ups, mid-size & large multinational medical device organizations: Capital Equipment, Disposables, Accessories & the Service business. Results-oriented with proven track record, seasoned director level technology executive establishing, funding, staffing, developing and managing medical device products and companies.
Highly dynamic global professional networker and strategic thinker, and a creative, strong team builder, with expertise in product management, clinical development, marketing and sales, life-cycle management, competitive intelligence, market positioning, funding and commercialization potential. Vast experience in global technology evaluation, product sourcing and relationship building. Top notch team player and high interpersonal skills. leader, and sound communicator, extensive problem solving experience, and a persistent drive to exceed objectives and drive complex projects to completion and profitability.
Skilled marketing & medical device specialist with over 29 years’ experience in the industry, he has helped bring dozens of products to market successfully which have been sold in the Billions of dollars to date. Most of the products include a consumables stream with the product. Among others, Ron has helped bring the following products to market:
- The first mobile shock wave lithotripter for disintegration of kidney and gall stones, including several next generation products thereafter (mobile meant there was no dedicated room needed for the unit).
- A thermal therapy treatment device for treating the enlargement of the prostate
- A laser treatment device for the enlargement of the prostate
- A small permanent magnet MRI for extremities
- Development and mandating protocols of the use of EtCO2 monitoring in EMS, Sedation, and Critical Care
- Full line of consumables for EtCO2 monitoring
- A Hemoglobin measurement device
- A pacifier enhanced inhalation mask for babies
- Special Cardiovascular Stents
- Radiology devices
- A breastfeeding monitor
- Laparoscopy devices
- Wearable devices
- Dehydration monitors
- Full line of defibrillators
- Optical Fibers for Medical Applications
- Simulator devices
- Earwax removal devices
- Technical Transfer Offices
- Manufacturing companies offerings / Service providers Assistance and more
Helped companies define market needs, fund raising, create publicly traded companies and sell companies, all while building a worldwide network of industry contacts. Ron has taken his passion of helping medical device companies succeed in going to world markets correctly by building a program to help companies properly prepare for the market and for fund raising, a special program for companies with a medical product that need assistance. Ron loves bringing medical devices to the global markets. What Ron loves most is seeing a medical device that is able to early detect, save lives, make a caretaker’s job easier or improve a patient’s quality of life. Ron’s idea of a co. developing an ideal Medical Device field is to create recurring revenue on a periodic basis? Ron’s goal is to create MILLIONS of $$ in equity for his clients through medical device international sales. This is who he helps: All Medical Device companies who need help in putting together correct strategies, defining the product, regulatory approvals, trials, opening up distribution channels & those in need of fund raising. Whether you are a small start-up or a mid-size medical device company, HE CAN HELP YOU!
Earned top international education in Business and Science: BSc and MBA and has helped leading medical device companies. More information on how we help Medical Device companies BRIDGE the gaps to success: Free appraisal email me: healthierglobe@gmail.com; call: +972-54-688-0960. Website to find out more: http://www.healthier-globe-capital.com
Specialties in Medical Devices:
- Strategic and tactical Marketing
- Business Development
- Missionary Sales by educating markets
- Developing Distribution Channels
- OEM & Joint Ventures
- Due diligence
- Investment Opportunities
- Sales & Training Materials
- Marketing Communications
- Europe; Far East; Japan; USA. Multinational
- Smart Money Investments
- M&A’s.
Experience
CEO at Healthier Globe Respiratory Solutions May 2013 – Present
Healthier Globe Respiratory Solutions brings innovative solutions to improve infant’s health and quality of life to market. Specializing in understanding of children’s unique needs, we bring to market a line of revolutionary medical devices for efficient delivery of aerosol medication to infants. The vision is to improve the process of aerosol therapy and become the standard of care technology in the field for all age groups. Our first product has started selling into global markets: Breasy, a child-friendly mask incorporating a pacifier to deliver inhalation and ventilation medications.
General Manager, Founder at Healthier Globe October 2010 – Present
Creator of the “My Secret 24-Step Process to Secure a Medical Device Investment” Program advising companies on How to Stop burning their cash reserves and secure a medical device investment. Through our worldwide network of medical device marketing & sales specialists in Europe, Japan, Asia-Pacific and the USA, we make sure we meet the needs of each client at Healthier Globe. We help our clients build effective medical device distribution channels and turn their innovative technologies into market successes. Healthier Globe offers professional advice and assistance with Medical Device Marketing • Operational strategy • Distribution networks • Funding opportunities • Regional market assessment • Mergers & Acquisitions
President & CEO at Sky Medical Investments September 2010 – Present
Coaching Medical Device Companies: – Medical Device Marketing – Medical Device Sales – Medical Device Business Development – Medical Device Strategy – Medical Device Management – Medical Device Investments
Co-Founder, VP, Marketing & Business Development at optiQGain August 2011 – June 2012
optiQGain is developing an innovative molecular level diagnostic & imaging system based on Quantum- Optic technique – cheqVAP™ – non-invasive ICU diagnostic system for early detection of Ventilator Associated Pneumonia (VAP) before onset of general symptoms
Healthcare Advisory Board, Health Div. Grand Challenges at OmniCompete Oct. 2011 – Feb. 2012
OmniCompete aims to become the world leader in providing high-quality innovation competitions. OmniCompete has hosted or is currently hosting over 22 international competitions in the areas of security, energy, water, HEALTH & cloud computing with over $2.9M in prizes. We can count both public and private institutions amongst our clients and our innovators have subsequently generated $124M in investment and acquisitions. We aim to empower entrepreneurs working in the high-tech space and each year awards cash prizes to world leading entrepreneurs and researchers. The Health Division launched the “Medical Technology Challenge” empowering entrepreneurs working in the med-tech field. This by identifying disruptive technologies that advance technology beyond the speed of conventional incremental research and development and hosts competitions each year awarding cash prizes to world leading entrepreneurs and researchers.
VP, International Sales at Oridion Medical January 2004 – January 2011
VP, International Marketing at Oridion Medical January 2001 – January 2011
Director, Corporate Communications at Oridion Medical January 1999 – January 2001
Director, Marketing at Oridion Medical December 1996 – January 1999
Oridion provides lifesaving medical device solutions for patient monitoring with its cutting edge Microstream® CO2 monitoring and sampling technologies to make patient care safer and easier For over 20 years, Oridion has been working to improve the standard of healthcare worldwide and will continue to offer new ways to improve patient safety and make a clinical difference in patient care. The Oridion commitment to excellence is modeled on making the ordinary, extraordinary and making Capnography Smart for the patient and healthcare professional. Oridion specializes in Capnography, the non-invasive monitoring of a patient’s ventilatory status, which is achieved by the continuous measurement and analysis of the carbon dioxide (CO2) in a patient’s exhaled breath. Oridion allies itself with leading medical device companies through original equipment manufacturer (OEM) and private label agreements to sell the hardware and with a global distributor network to sell the associated consumables. Oridion’ s growing team of partners includes Philips, Physio Control (Medtronic), Covidien, Siemens, Draeger, Spacelabs, Welch Allyn, Zoll, Masimo, Carefusion (Cardinal Health), Mindray, Datascope, Larsen & Toubro, Fukuda Denshi, Nihon Kohden, Goldway, 3F Medical, MEK, Votem, Bionics, Instramed, CASMED, Datascope, Dixtal, Ivy, Mennen, Impact, Athena and more.
Director, Marketing at Direx Medical Systems Ltd January 1991 – December 1996
Director of Marketing / Product Manager at Direx Medical Systems Ltd January 1989 – January 1991
Marketing Manager at Direx Medical Systems Ltd May 1986 – January 1989
DirexGroup and Initia have created an alliance dedicated to providing urologists worldwide with innovative high-technology medical devices. DirexGroup network includes distributing companies and direct service centers in the US, Mexico, Brazil, Argentina, Italy, Germany, France, Spain, Russia, China, Korea, Japan and India. The group is one of the global leaders in Shockwave Lithotripsy utilizing pioneering breakthrough technologies in this field since the mid 1980s. To-date, the group supports urologists in over 70 countries, relying on its network of companies and medical device marketing alliances worldwide. Initia, being a technology driven medical device company, is responsible for some of the most interesting innovations in shockwave lithotripsy and thermal therapy. The cooperation of Initia and DirexGroup provides immediate access for thousands of urologists to the newest SWL technologies. To-date, DirexGroup and Initia have installed thousands of systems, predominantly in the field of Urology. Product lines include Shock Wave Lithotripsy, Thermal Therapy, Stereotactic Radiosurgery and Lasers. Our products are characterized by reliability, modularity and transportability combined with cost effectiveness and ease of use. Worldwide network of committed service centers assure adequate support and maintenance.
Systems Engineer at Elbit May 1984 – May 1986
Elbit Systems develops, manufactures and integrates advanced, high-performance defense electronic and electro-optic systems for customers throughout the world. The Company focuses on designing, developing, manufacturing and integrating command, control, communication, computer, intelligence, surveillance and reconnaissance (C4ISR) network centric systems, including unmanned vehicles, for defense and homeland security applications. We also perform upgrade programs for airborne, land and naval defense platforms.
Design Engineer at Harris Communications December 1982 – May 1984
Student Engineer at L&N Railroad May 1980 – August 1981
The Louisville and Nashville Railroad (reporting mark LN) was a Class I railroad that operated freight and passenger services in the southeast United States. Chartered by the state of Kentucky in 1850, the L&N, as it was generally known, grew into one of the great success stories of American business. Operating under one name continuously for 132 years, it survived civil war and economic depression and several waves of social and technological change. As one of the premier Southern railroads, the L&N extended its reach far beyond its namesake cities, ultimately building a network of nearly 7,000 miles (11,000 km) of track.
Languages
- English & Hebrew (Native or bilingual proficiency)
- Spanish (Elementary proficiency)
Skills & Expertise
- Strategic Marketing
- Medical Device Marketing
- Global Business Development
- New Business Development
- Channel Sales
- Medical Device Investments
- Medical Device Sales
- Merger & Acquisitions
- Medical Device Distribution Channels
- Medical Device Sales & Marketing
- Medical Device Sales & Training Materials
- Funding Opportunities
- Coaching
- Executive Coaching
- Executive Management
- Innovation
- Open Innovation
- Marketing
- Medical Devices
- Training
- Distribution Strategies
- Mergers
- Marketing Strategy
- Entrepreneurship
- Funding Applications
- Mergers & Acquisitions
- Start-ups
- Manufacturing
- Product Launch
- Competitive Analysis
- Management
- Capital Equipment
- Product Development
- Strategy
- Strategic Planning
- Business Development
- Product Management
- Global Marketing
- Business Planning
- Sales Management
- Business Strategy
- Pharmaceutical Industry
- Strategic Partnerships
- Product Marketing
- Market Research
- Healthcare
- Cross-functional Team Leadership
- Market Development
- Sales Operations
- Marketing Management
Publications
Direx debuts low-field MRI at ECR show
Diagnostic Imaging May 1995
A nice medical device I was involved with in the past
Breath Test Analyzer Market Entry Strategy
MBA Thesis, Bradford University January 18, 1999
Education
- BSc Electrical Engineering (Biomedical), Purdue University, 1979 – 1982
- MBA, Business, TISOM & Bradford University, 1996-1998
- Personal Development, Landmark, 2009 – 2010
- Success, Internet Marketing, Information Marketing, Hardoof Business Development, 2012 – 2014
Honors and Awards: Salesperson of the Year – 2008; Education Master – 2004; IPO Promotion Master–2000/1
Interests: Sailing, Photography, Biking, Professional Networking
TESTIMONIALS:
“Ron is a fantastic marketing person and has great contacts in the medical industry. I was fortunate to have used some of his marketing material during my days with Larsen & Toubro Limited and I was impressed with his creativity and attention to detail. He is equally versatile in other areas and what amazes me is his desire to keep learning.”
— Shailesh Bhosale, Joint General Manager, Larsen & Toubro Limited, was with another company when working with Ron (Rani) at Healthier Globe
“To Whom It May Concern: Rani Shifron is an exceptionally gifted individual with whom I am pleased to be working in the several areas of market assessment, capital raises, strategic planning, and business development for medical (and other) companies seeking growth opportunities. Rani is an extremely motivated person, who has spent a great deal of his career in serving medical device companies around the world to provide them with solutions for their market entry, market positioning, sales, and cash-infusion challenges. Rani has demonstrated himself to be tremendously thorough and effective in helping businesses determine the right marketing and sales strategy for their product, in establishing effective market entry plans, and in sourcing investors for companies seeking additional resources and revenues. It is my privilege to be associated with such a talented, insightful, and reliable colleague. Sincerely, William “Bo” Maner – Partner”
— William Maner, Research Scientist, Bio-Engineer, Inventor, OSI, was with another company when working with Ron (Rani) at Healthier Globe
“As CEO of FacetMed I had the opportunity to work with Ron on the company’s Fundraising and Business Development plan. Ron’s work is that of a creative mind. Our work together was both pleasurable as well as professional.”
— Shahar Peled, was Ron (Rani)’s client
“While starting my career in medical devices, I had the pleasure to work under Ron as a part of the international sales team at Oridion Medical. Ron had thought me the basics of this industry and provided me with many insights and trade secrets in the medical device world. Ron has years of experience in global sales, product development and marketing strategy is a huge asset to any company. But above all, his professionalism, passion and dedication makes him a true rule model in our industry.”
— Jacob Castiel, Clinical Application Specialist, Oridion Capnography, reported to Ron (Rani) at Oridion Medical
“From the first time I met with Ron in Ghent, we have started a successful working relationship. Ron has always been keen on helping us at Medtronic to promote technologies related to our respective business. He has always been helpful in providing the right services and support to help us meet our objectives. I wish Ron a lot of success in his new enterprise.”
— Michel Vaillant, Training & Education Manager – Europe & Emerging Markets & Group Manager Sales Support, Medtronic International – Division Physio-Control, was with another company when working with Ron (Rani) at Oridion Medical
“Ron has a clear view of the best ways to develop the business of which he is responsible. He also makes sure to inject a good dose of benevollence in the relationships which helps build strong partnerships.”
— Jean-Christophe Ozenne, Owner, Deltamedics, was with another company when working with Ron (Rani) at Oridion Medical
“”Ron is a great people manager, best person to report to. He gives the needed space to be creative and take initiative to become successful, and makes sure you will get the recognition for your accomplishments but is there when redirection is needed or will recommend you to rethink at the right times!””
— Honny Hillegonda Kipnis Groen, International distributor manager EMEA, Oridion Capnography, reported to Ron (Rani) at Oridion Medical
“Ron was a pleasure to work with. I have never worked with anyone that worked harder or was more professional than him. I have since retired from Oridion and truly miss the business relationship that we formed the six plus years I worked with him.”
— Ron Langellier, Distribution Manager, Oridion Medical, worked indirectly for Ron (Rani) at Oridion Medical
“I have known Ron for five years, both as I reported directly to him at Oridion Company from 2006 through 2009, and as a professional colleague. Ron is a highly qualified sales and marketing executive with experience in the management of International distributors channel. In addition to implementing marketing and sales strategic and tactics, Ron consistently delivered the types of programs and solutions necessary to achieve higher profit and wider marketplace potential. Ron is reliable, professional, positive and with great Leadership. Ron produced quality team that was devoted to his objectives and unfailingly handled conflict with grace and intelligence. His management style is such that he was very well-liked by the staff, yet he is amazingly affective. He has the drive and energy necessary to see complex projects through to completion, guiding our team and clients through the entire lifecycle process, on time and within budget. He is both a team player and a dynamic leader, a professional who wins the respect of others through his integrity and unwavering desire to bring out the best in his team.”
— Yinon Ofek, Int’l Clinical Application Manager, Oridion Medical, reported to Ron (Rani) at Oridion Medical
“Ron has a comprehensive understanding of the International Medical Device market and in-depth experience with international markets. He has many industry contacts and extensive experience with both sales and marketing worldwide. I highly recommend Ron and hope to work with him more in the future.”
— Karen Fitch Bergenholtz, Director of Education, Oridion Capnography, worked directly with Ron (Rani) at Oridion Medical
“Ron has a very impressive track record in global sales and marketing of medical devices. With his vast knowledge, broad experience, creativity and sheer passion he has been able to lead medical device companies in these fields. His communication abilities and cross-cultural skills are a tremendous asset.”
— Rachel Weissbrod, Director of Regulatory & Clinical Affairs, Oridion Capnography Inc., worked with Ron (Rani) at Oridion Medical
“Ron: Is the finest gentleman I have ever worked with. He is a man of character!!”
— John Pletz, National Accounts Manager, Respironics, worked directly with Ron (Rani) at Oridion Medical
“Mr. Ron Shifron was a role model of professionalism who nurtured the talents and abilities of each team member of this expansive department. As a leader with sensitivity, care for others and good wit, he was able to demand the very best of all and beyond creating the most fertile business environment where productivity was absolute.”
— Derek Saker, Director of Communications, OHEL, reported to Ron (Rani) at Oridion Medical
“Ron was a great manager. He was very approachable and actively encouraged team input. He is a hard worker and well respected amongst his colleagues. I learnt a lot working with Ron.”
— Lisa Corre, Marketing Communications Coordinator, Oridion Medical, reported to Ron (Rani) at Oridion Medical
Contact Ron (Rani) on LinkedIn
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