LPBI Group’s Channels for e-Marketing of Biotech Conferences involve PreConference, During the Conference, Post Conference Tasks
August 18, 2016 by 2012pharmaceutical
LPBI Group’s Channels for e-Marketing of Biotech Conferences involve PreConference, During the Conference, Post Conference tasks, they are:
Author: Aviva Lev-Ari, PhD, RN
UPDATED on 4/5/2018
Channels for e-Marketing of Biotech Conferences
- Our Journal +1,031,000 eReaders
http://pharmaceuticalintelligence.com
- Aviva’s – +6000 BIOTECH followers on LinkedIn
http://www.linkedin.com/in/avivalevari
- LPBI Group’s FaceBook Page
http://www.facebook.com/LeadersInPharmaceuticalBusinessIntelligence
- LPBI Group’s Twitter Account
http://twitter.com/pharma_BI
- Aviva Manages three Groups on LinkedIn
906 members
https://www.linkedin.com/groups/4357927
336 members
https://www.linkedin.com/groups/4346921
172 members
https://www.linkedin.com/groups/2987122
- LPBI Group’s Company’s Page on LinedIn
https://www.linkedin.com/company/9325543?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A9325543%2Cidx%3A1-1-1%2CtarId%3A1439226813927%2Ctas%3ALeaders%20in%20Pharmaceutica
Tasks done PreConference, During the Conference, Post Conference include:
What Leaders in Pharmaceutical Business Intelligence (LPBI) Group, Boston can provide Conference Organizers ?
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Pre-Conference
- Co-marketing of Conferences six month prior to Conference date
- Conference Presentation Coverage in Real Time for Scientific Media and Business Media
- Conference Presentation Content is published in the Open Access Online Scientific Journal
- Social media posting (Twitter and LinkedIn groups) once a month before the event
- Pre-conference blog posting of the event
- Conference listing/web banner on our website homepage
- E-blast to our membership/viewership (with Conference Organizer’s discount code) regarding their conference at a preplanned Time Table presented to us.
During conference
- Each Presentation following publication in the Journal is posted on Social media
- Generation of electronic Conference Proceedings [LPBI’s e-Proceedings]
- “LPBI’s e-Proceedings on DVD” made available for sale by Conference Organizers.
- PR Campaign for a Conference event include the following:
- Publish the Event in the Journal, options for re-blogging — Using a message provided by the Event Organizer
- Connect the Event Announcement to Facebook, Twitter and LPBI’s 56 Groups on LinkedIn — with repeats
- Targeted e-mails to potential Speakers and potential Attendees in Aviva’s 6,000 LinkedIn first level connections in Biotech
- Per Conference Organizer’s specification of locations, industries and function in the organization message broadcasting to batches of 100 e-mails at a time.
- Option to Publish a JOINT Announcement, including the message provided by the Conference Organizers and a message by Leaders of Pharmaceutical Business Intelligence (LPBI) Group, involve private advertisement in channels
Post Conference
- Analysis of journal engagement of posts for each talk covered
- Social media analysis of conference including Twitter Analysis of meeting including
- Twitter engagement statistics of conference
- TweetReach analysis of live tweets from the conference
- WordCloud of all tweets to identify most engaged and tweeted topics
- Post-conference blog posting/report/summary of the event
- Twitter and web engagement statistics of live posts and tweets from conference talks
- e-Proceeding of the Conference shared with Conference Organizers for their dissemination to all attendees
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