Leaders in Pharmaceutical Business Intelligence (LPBI) Group

Revisiting “Navigational,” “Informational,” & “Transactional” Searches in a Post-PageRank World by: Tom Anthony

Reporter: Aviva Lev-Ari, PhD, RN

New considerations

Google’s addition of Know Simple indicates that Google understands that the Do-Know-Go categories are no longer broad enough for the modern search landscape. However, I believe that, even with the addition of “Know Simple,” the model could be improved upon.

SEOs have traditionally used the navigational / informational / transactional framework to classify the searcher’s intent. We believe that a large part of this (maybe not all) can be captured by considering how user intents may change and be better served when they’ve been conducted via an Intelligent Personal Assistant app.

The last couple of years has seen an explosion in the functionality and usage of an increasing number of personal assistants:

• Apple Siri – Built into every iPhone. Now also “Proactive” in a fashion similar to Google Now.
• Google Now –Technically, the name refers to a certain set of functionality, but people are increasingly referring to the “assistant” app and its functionality with this name.
• Microsoft Cortana – Originally just in Windows phones, but now available for Android as well. Microsoft has a great research team and are working hard on Cortana.

CONTINUE TO READ From the Beginning to the end

https://moz.com/blog/revisiting-navigational-informational-transactional-search-post-pagerank

REFERENCE

A taxonomy of web search by Andrei Broder

http://www.cis.upenn.edu/~nenkova/Courses/cis430/p3-broder.pdf