Leaders in Pharmaceutical Business Intelligence (LPBI) Group

Over the past 3 years we have seen the rise of content plays which are as much about content curation as they are strictly original reporting.

What I mean by this is destinations that specialise in filtering what they believe is the most important information for their audience, and adding their own spin to it.

So whilst these sites may not be ‘breaking’ stories or news, they are generating discussion around it.

This format is becoming increasingly more popular for both users and publishers. For users it allows someone else to filter through the hundreds (or thousands even) pieces of information that might be relevant to them – presenting 5 or 6 pieces daily (sometimes more) that have been deemed the most relevant/entertaining. For publishers it’s an appealing concept – lower cost and higher churn. More pageviews, less investment.

The technology world is a great example of the rise of…