Leaders in Pharmaceutical Business Intelligence (LPBI) Group

Introduction

Whether you’re a corporate brand or a personal brand, it’s important to effectively curate (and share) good content. Effective curation builds influence and authority: share information that enables your audience to learn (and do their job better) and they’ll come back for more. Here’s my six step plan for more effective content curation.

1) Understand your audience.

Photo credit: Flickr user Anirudh Koul via photopincc

Rather than using analytical tools, I build an understanding of my audience less formally. On social media, a portion of my following includes those whom I followed (and they, in turn, followed me back). This segment I know fairly well, since I followed them in the first place.

For others, I develop an understanding based upon interactions: replies to my tweets, comments they add to retweets, etc. In using Twitter over the years, I’ve come to understand that my…